Original Xbox-Toys R' Us Times Square

This is a re-creation of one of if not THE most fun projects I've ever had the opportunity to work on. This is a complete shop in shop environment that I had the tremendous honor to design (while working for DCI Marketing) for Microsoft back in 2001. The components of this environment were Engineered by C2S engineering in West Bend Wisconsin, and fabricated by DCI Marketing along with Derse Exhibits in Milwaukee Wisconsin. The individual components were so well constructed that they were re-purposed years later and moved by truck from Toys R Us in Times Square, NYC to the Gamestop flagship store in Universal City Walk in LA.